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BITNET

Client

Bitnet

Role

Interactions

Duration

Nov - Dec 2021

Bitnet

PROBLEM

A fast-growing startup needed to launch its web-page where users can afford to buy, send and receive cryptocurrency. The most critical requirement is to have a user-friendly design which is outstanding by its look and feel. Make user experience related to crypto operations more innovative, functional and clean.

OVERVIEW

Bitnet is a crypto market allowing users to send, receive, exchange and trade cryptocurrency. It makes easier to buy crypto assets using local and foreign currency. Track and manage 6 crypto coins in one platform with live news and updates in crypto world.

CHALLENGES

- Limited period of time

- Absence of a complete brief

- No time for a complete UX research

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SOLUTION

I was my first project dedicated to Crypto and Blockchain field. At the first glance, it was difficult to me to manage complex tasks in a simple way.


A client needed a simplified version for users who are just working in this field. What’s more, I wanted to get away from standard boring design and introduce some fun and cheerful elements.

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In the revised version, you witness loan calculator block takes 2nd position as long as stakeholders consider it as the most important part of the web. Moreover, 3 sliders were removed and summary box has been increased significantly.


Now the design really begins to take shape: the actual text is used, colors are applied, and images are added. This mockup shows a visual that gives a better idea of the final design.


The design is fully developed and gives a complete picture of the completed design. It addresses the user’s needs for a simple, yet engaging and uncluttered design.

PAPERS AND DIGITAL WIREFRAMES

Unlike other projects, I conducted only a competitive analysis that encompassed direct competitors in the country and worldwide. I took a look at the user flow of the following online loan platforms and observed how their interactions meet user needs. This process included videotaping of specific flow and its analysis.

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