Projects - TBC Myauto Landing
Google UX Part I
RESPONSIBILITIES
Conduct interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on designs.
OVERVIEW
FoodApp is a regional food maker located in the suburbs of a metropolitan area. FoodApp strives to deliver healthy, specialty dishes. They offer a wide spectrum of competitive pricing and target customers like commuters and workers who lack the time or ability to prepare a family dinner.
GOAL
Design a delivery app that allows users to easily order and liver fresh, healthy food.
Problem statement:
Elsa is a busy student who needs easy access to healthy food ordering options because she has no time to cook dinner for herself.
RESEARCH - GETTING TO THE ROOT
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research were students and working adults who don’t have time to cook meals.
This user group confirmed initial assumptions about FoodApp customers, but research also revealed that time was not the only factor limiting users from cooking at home. Other user problems including obligations, interests, or challenges that make it difficult to get groceries for cooking or go to restaurants in-person.
SKETCHES AND WIREFRAMES
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research. Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
The Low-fidelity prototype connected the primary user flow of building and ordering a salad, so the prototype could be used in a usability study with users.
GOOGLE UX
RESEARCH - GETTING TO THE ROOT
Mapping Elsa’s user journey revealed how helpful it would be for users to have access to a dedicated FoodApp. From the Problem statement we already know that Elsa is a busy student who needs easy access to healthy food ordering options because she has no time to cook dinner for herself.
Google UX Part II
OVERVIEW
Bouhoo is an online clothing store that offers clothing for everybody between 1-100 years old who wants to make their shopping experience amazing, fun, fast, and memorable. Here you can meet clothing from different brands, styles and preferences.
RESPONSIBILITIES
Conduct interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on designs.
TARGET USERS
Busy shoppers of all genders and backgrounds who want to have a fast, fun experience purchasing clothing from Bouhoo.
GOAL
Design a delivery app that allows users to easily order and liver fresh, healthy food.
Problem statement:
Erika is a fashion blogger who needs a clear web page with easy navigation and search filters because she is obsessed with online shopping and reviewing new items.
RESEARCH - GETTING TO THE ROOT
I conducted user research and received feedback from users that I incorporated into user personas. There are several problems during interacting with online clothing shops:
1) Issues with unclear images and buttons. The small buttons cause users to select incorrect sizes and colors. I solved this issue by making bigger buttons and the icons simpler.
2) As well as website layouts and navigation are complicated and confusing. I enhanced navigation and overall flow.
3) I also learned that users want a more enjoyable experience browsing for clothing. They commented that sometimes the site feels too busy. They also said that sometimes they came to the site without a specific item in mind.
I solved this by making the homepage simple and engaging for the user by adding the clothing carousel to bring specific items to the user’s attention. This made the browsing experience more enjoyable, which helped meet the user’s needs.
RESEARCH - GETTING TO THE ROOT
Mapping Erika’s user journey revealed how helpful it would be for users to have access to a dedicated Bouhoo. From the Problem statement we already know that Erika is a fashion blogger who needs a clear web page with easy navigation and search filters because she is obsessed with online shopping and reviewing new items.
SKETCHES AND WIREFRAMES
Here’s how we put our users’ needs first. The process below begins with our initial ideas wireframes, then moves to mockups, and finally to the high-fidelity prototype.
In this simple version, you can see how I approached solving the user’s needs. The headings are clearly listed and separated by categories, Men, Women, Kids, Sales, and About. There are landmarks listed to show where things such as the shopping cart will be. There is a place for a carousel that will display clothing items, which gives the user an opportunity to browse for a more enjoyable user experience.
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research. Easy navigation was a key user need to address in the designs in addition to equipping the app to work with assistive technologies.
The Low-fidelity prototype connected the primary user flow of building and ordering a salad, so the prototype could be used in a usability study with users.
