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Client

Creditgate 24

Role

Research, Interactions

Duration

Aug - Oct 2021

CG24

Creditgate 24

PROBLEM

Creditgate 24 offers potential customers who are not yet necessarily sure what loan amount they require or that they even need a loan the opportunity to discover their potential “financial worth” in an interactive and engaging process.


The company enables the user to get a relatively accurate assessment of how much money they could potentially borrow given their current situation or what kind of credit rating they would receive.

OVERVIEW

Creditgate 24 offers potential customers who are not yet necessarily sure what loan amount they require or that they even need a loan the opportunity to discover their potential “financial worth” in an interactive and engaging process.


The company enables the user to get a relatively accurate assessment of how much money they could potentially borrow given their current situation or what kind of credit rating they would receive.

GOAL

I aimed at creating clean, innovative, functional and beautiful tool which will be fun to use and also be trustworthy in the way that any information entered is deemed secure. The goal is not to show not-creditworthy users that they are not able to receive a loan but should also show what changes they may be able to make in order to become creditworthy or in other cases how to increase the amount of financing they may be able to receive.

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SOLUTION

Since analyzing the market and conducting research I set myself the task to split the journey into seamless stages which are going to be unified with the summary box in the same section. It means that the user does not need to open a separate page where he/she follows a specific path.


During the drafting process, the layout has been changed several times ended by a user-friendly and straightforward planning process. I combined style, simplicity, and clean layout with effective functionality.

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RESEARCH

I aimed at creating clean, innovative, functional and beautiful tool which will be fun to use and also be trustworthy in the way that any information entered is deemed secure.

The goal is not to show not-creditworthy users that they are not able to receive a loan but should also show what changes they may be able to make in order to become creditworthy or in other cases how to increase the amount of financing they may be able to receive.

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In the revised version, you witness loan calculator block takes 2nd position as long as stakeholders consider it as the most important part of the web. Moreover, 3 sliders were removed and summary box has been increased significantly.


Now the design really begins to take shape: the actual text is used, colors are applied, and images are added. This mockup shows a visual that gives a better idea of the final design.


The design is fully developed and gives a complete picture of the completed design. It addresses the user’s needs for a simple, yet engaging and uncluttered design.

PAPERS AND DIGITAL WIREFRAMES

Unlike other projects, I conducted only a competitive analysis that encompassed direct competitors in the country and worldwide.

 

I took a look at the user flow of the following online loan platforms and observed how their interactions meet user needs. This process included videotaping of specific flow and its analysis.

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